Rochester's luxury hair room
Where beauty meets confidence.
Virgin HD lace wigs, bundles and closures — the room that made them famous.
to Plush Wig Room · PWR
We are Rochester's luxury hair room — a salon and beauty supply under one roof. We sell ready-to-wear HD lace wigs, virgin bundles, closures and frontals, plus the PWR tools and care that keep every install flawless. Order online, or sit in our chair and let us build it on you.
Shop by texture
View all 32 productsChoose your texture.
Ready to wear
Shop all wigsShop our wig collection.
The salon
Book your chair on Monroe Avenue.
Installs, customizations, layered cuts and natural-looking styles — done by the room that built the hair. Tuesday to Saturday, 10:30 am – 5:00 pm.
Wig installFrontal installLayered cutsColor
Shop best sellers
So good you'll be back for more.
About PWR
"Beauty is not just a look — it's a lifestyle."
More than a salon and beauty supply. Plush Wig Room was built so every woman in Rochester could walk out wearing hair she trusts — sorted in-house, installed in-house, and backed by the people who wear it.
Asia F. · CEO & FounderAmber · Beauty supplyCori · Salon
Read our story
Rochester, NY
Visit our luxury showroom in ROC.
HoursTue – Sat · 10:30 am – 5:00 pm
Closed Sun & Mon
Closed Sun & Mon